Volente Boat Club is one of the boat clubs which was part of the Austin franchise of Nautical Boat Club®. When we initially started on the project, we spent time looking at the current sites functionality, page speed, image optimization, naming conventions and call-to-action. The backend code was dated and built using an older technology which needed to be updated and the site was not mobile responsive which was giving a negative user experience to their growing mobile audience. This was the first boat club redesign and build for the Nautical brand so we had to get it right since it would be the theme template for the current and future boat clubs.
We spent time doing an SEO assessment not only on the current site but on the local competition to uncover strengths, weaknesses and potential opportunities. Having access to upper management who were very detailed and knowledgable about their user was extremely helpful as well as the positive working relationship between our two camps made this an enjoyable experience through all of the hard work.
Some custom functionality requested was for the boat club admins to have the ability to add boats to the fleet page, special events, water toys as well as have control over work hours and the implementation of third party forms and tracking. This was previously not possible and relied on a webmaster which created a bottleneck for boat club owners.
Graphic design and additional photography was provided by We Create LIFT™.